200 Madison Avenue, NYC
Architect: Cubellis A/R Environetics
Inspired by elements of nature and the Timberland logo, this 12,000 square foot space was brought to life using modern takes on the natural world; trees made of stainless steel with carved branches form a new-fashioned wood as you enter the space. These trees also serve as an energy efficient light source providing a soft glow and shadows with changing colors. River rock beds surrounding these trees add another feature of nature.
Different forms of tree branches embedded into a carved resin wall expand approximately 50 feet in the space also growing off the river rock beds. These resin walls also bring natural light into the space. Additionally, architectural glass fronts were used to keep the entire space light and open. Typically, most showrooms provide four white walls to house their products. 80 feet of window space incorporated into the showroom area is one of many examples of Timberland’s commitment to sustainability.
As a USGBC registered project that received Silver LEED certification, the Timberland floor shows the ultimate integration of the company’s philosophy with a physical space: Timberlands tradition, future image, innovative showrooms, practical functions, and sustainability.
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